Social media is the ultimate list building activity. In fact, it is not a stretch to say that social media and list building are actually the same activity. Social media and list building have so Many Things in Common That a Person Would Not Know the Difference between the Two when presented with the definitions of both activities side-by-side. Therefore, someone who wants to get good at Internet marketing might want to start with social media because that will teach them how to generate audience that is interested in what they have to say before they take that skill out to other traffic generator methods such as SEO or pay per click.
It is also not a stretch to say that a company that understands how to build a list is a company that can do well in almost any space. The only caveat to this one skill is that the market has to actually exist and they have to have money to spend on a solution. Too many entrepreneurs spend their time in a campaign that will not make money because they love a niche that will not generate traffic or conversions. This is the death of many good entrepreneurs and it forces them back to 9-to-5 jobs which they do not want to do.
However, the fix for this is to find out if a niche has people who are willing to buy inside of it. The fastest way to do this is to use the social media systems to try to find audiences that will buy. If that is unsuccessful then the entrepreneur can easily leave the system and find a new place to do business that will make the money.
This is not to say that and entrepreneur should totally give up on the market place. This is to say that an entrepreneur should find a marketplace where they can make money so they can go back to the business where there may not be as much money but they truly love the topic. What is always important is to pay the bills therefore it is important to find a niche where a person to make money so that they can spend all their time doing what they really want to do.
Therefore, because social media and list building are so similar it makes sense for the business owner or marketer to use this traffic generation method to hone their skills down before having to use the skill anywhere else. This also gives them the added benefit of having a captive audience that is listening to them and has already bought into the USP (which, by the way, is most of what selling is about anyway.) A lot of selling is about finding people who will buy into your USP and then selling them products and services. These people are predisposed to doing business with the business in general and these are the people that a business should focus on getting more of because they are good clients whereas other people may not be good clients because they do not understand processes that the business uses to achieve success.
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