How Far Will Google+ Help to Develop Your Business?

Ever since July 2011, Google+ has very well made its presence known in the market. While many hesitated to opt for the change, several jumped at this new introduction. The only problem was that Google+ was new to the whole system of networking and social media, in spite of the fact that the moderators tried to introduce several pages similar to social networking sites.

The Advantages of Google+

The biggest advantage of using Google+ is that; the results found have been made vigilant in the search engine as well. The ultimate advantage of this is that there will be an increase in web traffic and the publishing of your content in Google+ will be displayed as the top results of the search engine.

Though the whole procedure is still in its initial phase, it is apparent that several developments will take place in the coming future. The new system has also made room for several participatory actions which echo a certain social networking site a lot. Such features are like, comments and shares. For the most part, it is advised that a business page is launched on Google+ as soon as possible.

A comparison with Facebook

There are several features in Google+ which will duly enable you to see the whole outlay of Google inside out. Since some changes in the trend of search results were seen some time back, the Google algorithm makes the significance of the customs somewhat easy.

Not that the same is possible with Facebook. Neither the Google search engine, nor surprisingly Facebook itself can actually revert back to the topic that is relevant to access. The best that can be done on Facebook is to post new and different creations on the wall and at the most choose an update on the status.

Google Plus, to some extent follows the same trend. Several posted points of those who follow you on the new system can be seen, somewhat similar to Facebook. Nevertheless, Google+ will beat Facebook hands down when it comes to the order of the results published in the search engine.

This practice will also enable you to interact with the people who follow you on Google Plus. In fact, it is safe to say that such technique will help you to target the type of messages that will be popular and needs to be sent. Overall, Google+ has done an excellent job in tracking, segmenting and following up with the list of followers.

Moreover, there is a new method of following pages and people who are related to what you are related. Apart from an opportunity to expand your business endeavors, this is a street smart way of learning more. Gaining of information from the Google+ page which exists in Google is an advantage.

A good advice would be to make the content SEO rich. It is rather important that the keywords are placed in the exact point needed, like the subtitles and the introduction.

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Reach More People on Twitter

Before going to explore how to get more followers on Twitter, you should know why people choose to follow others. The main reasons why you would have any significant followership on Twitter are:

You are a celebrity Your tweets are inspiring, funny, informative or unique in some other way Following is beneficial in some way to your followers

While you may not be able to do much about the first reason above immediately, you can do a lot about the second and third

The basic principle of getting more Twitter followers is two-sided but simple: promote your Twitter account on other media and/ or promote yourself or your products on Twitter. This is the base on which every method of getting more followers rests.

One way not to go is buying followers. It is unethical and illegal. You do not want your "followers" wondering who you are when they see your tweets.

Promoting yourself or products on Twitter:

Promote your profile, tweets or trends using the various solutions offered on Twitter. Keep your tweets interesting and useful. Chances are that your followers will want to share them with their own followers or friends. Make use of a crowd-puller such as a contest. This is a great way to attract new followers. Offer attractive prizes, and tweet about your contest as much as you like.

Promoting your Twitter account on other sites or media:

Blog about your Twitter account and suggest that people follow you in your blog posts Guest blogging: You can post blogs on other blogs and encourage people to connect with you via Twitter. Podcasts: Create your own podcasts using any of the various online solutions or get featured on a popular podcast. Just be sure to mention your Twitter account let your know that they should connect with you if they want to continue getting such "great podcasts"! Information products: Create an information product (such as an e-book, tutorial or webinar) about your business and display your Twitter account on every page. Encourage your audience to follow you on Twitter to get clarification or additional information or ask them to tweet their questions. Put your Twitter ID on everything you make, especially promotional items and souvenirs. Mention your Twitter account every time you have the opportunity to speak. If you are using presentation software such as Power Point, make sure to put your Twitter account on the screen. Why A Business Should Have Access To Social Media At All Times   Social Internet Marketing The Right Way   Why Social Media Is Like a Muscle   Youths And Social Networking   Why Privacy Is the Key Against Social Bullies and Identity Thieves   

Building Online Presence

Building online presence is a combination of putting together a social network.

This is such a simple but very powerful platform that will allow you to market any product or service imaginable. When it comes right down to it, there is only one you and branding yourself is nothing more than leaving your footprint on this thing called the World Wide Web. The great thing about building online presence is that it can be done free or at a very low price.

From my own personal experience I really struggled online for well over a year. Let's be honest, I failed miserably plain and simple! My focus was on mastering every marketing strategy know to man and I got stuck in learning mode. There is nothing wrong with being in learning mode but you may find yourself spinning your wheels without gaining much traction.

Laying down a solid foundation when building online presence is pretty simple. Building your presence online is like creating a new neighborhood. You establish your residence and even get to pick your neighbors. This is not rocket science, in fact it's amazingly simple to do. You can build your residence as fast as you wish or do this over the course of weeks and months.

When building online presence your mapping out your virtual real estate. In the eyes of Google everything that has your name on it is all interconnected. There are 3 things from my school of hard knocks that any online marketer must have in place, in order to build from. A simple word press blog is a key component. This is your house so to speak in this new neighborhood. Be sure to invite over guest to visit and ask them to return as often as they wish. Another aspect just as important to branding is social media sites. These social media sites allow you to build relationships and find high quality targeted friends that you can network with. It would be to your advantage to sign up to as many social media sites as possible. The third basic element is a You Tube channel. Video is incredibly powerful and if it has relevance it ranks very high in the search engines. Also Google owns You Tube so it is well liked for good reason.

All social media sites help building online presence:

My Space Google+ Pinterest Twitter Linked in You Tube

One important factor when building online presence is to take your time setting up your profiles. I'm going to suggest that you use the same picture at each site so that people will recognize you from place to place. Also be sure to fully fill in all information and write a great but brief biography. Your blog url should be in your profile and most sites have a place for you to put in your website. This connection with all your social media pointing to your blog adds to the territory of your brand and interconnects the sites within Google.

Now that you have your frame work of social sites built you slowly add friends and pick them from groups of ladies and gentlemen that you would like to know or work with. This can be extremely powerful as your network builds. Having a solid base of entrepreneurs and business minded contacts will eventually result in a steady flow of leads. People will seek you out and want to be a part of what ever your involved in. Remember people join people and not the offer. Building your online presence first before you become an expert marketer will help speed up the brand that is, you.

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Why You're Sabotaging Your Social Networking Efforts Failing to Use A Daily Action Plan

Don't have a social media pro on the payroll? Then it's important you take control of your social media tasks; before they control you. Before customers, followers and potential clients jump ship because of lack of engagement.

People connect because they like you. Want to hear what you have to say. Enjoy when you share. Appreciate your opinion. That said, it's important to keep a solid connection with followers and customers. This is best done by creating a daily and weekly action plan. To help you in the continuing process of engaging and connecting.

Here's 7 important reasons having a daily action plan is essential:

When you avoid it, it mounts up; becomes overwhelming. It provides you with a regular, acceptable schedule you personally set; can handle. Time is specifically assigned to this task. Making it easier to complete. Rather than haphazardly spreading it throughout the day; getting little done. Encourages regular comments and contact from followers/customers. Helps your biz develop better customer relationships. Works to continuously raise your biz's level of visibility. Has the added feel good side affect of a job well done.

As you can guess, a daily plan helps outline social media marketing tasks which should be done every day. For example, responding to comments. Sharing info, articles, case histories. Responding to customer problems, complaints. Thanking engaged customers.

The weekly plan is for those activities which should be accomplished at least once a week. For example - making announcements, reminders of upcoming events, deadlines. It can be accomplished in just one day, if you prefer. Plus you can also use the weekly plan to add tasks which must be completed on specific weeks during the month.

Here's a simple guideline to help you organize a daily and weekly Plan of Action:

Daily Posts

When it comes to posting, and updating your status on social media, consistency is key. The more you post, the more customers and potential customers see you. When you update regularly, they come to expect it and look for you.

Decide how often you'd like to post and work it into your daily plan of action. Again, keep in mind, consistency matters; not how many updates you make. In fact, updating too frequently can lose you followers on some platforms. A network like Twitter requires frequent updates; you're seen as active in the stream of posts. On the other hand, LinkedIn users might find all those updates annoying.

Replying to Followers and Customers

Replying to comments and questions from customers should be your number one priority. Never drop out of a conversation. Stay engaged with your audience and keep the interaction going. When you don't reply to questions and complaints, it looks strange, even rude. The last thing you want is to disappear, or offend someone, because it appears you're ignoring them.

Analyze Your Results

Monitoring of your social profiles should be done regularly. This not only means checking statistics to discover whether you're reaching set goals, but also setting alerts so you know what people are actually saying about you/your biz. If negative comments appear, they must be dealt with immediately.

Be Flexible

Set a detailed schedule and stick to it closely, but don't be afraid to change course if your efforts aren't getting results. Monitoring your social media efforts, regularly, will tell you when changes are necessary.

Moving Forward

Social media isn't something you set on autopilot and forget about. On the contrary, it takes daily tending and maintenance to achieve your results; to reach your goals. Not to mention keeping followers, customers and potential clients engaged and following.

Avoid relying on the same methods day in and day out. Instead be looking for, and open to, new strategies, features, apps, and methods for engaging your audience. Do this and your social media presence should be thriving and growing

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How To Keep Your Employees Happy With A Social Networking Platform

One of the hardest things a business can face is keeping the morale of their workers at a high level. A happy team is a more productive and effective team. However, this is not an easy thing to manage because teams can feel disconnected from each other. Therefore, the feeling of being united together for a common goal can seem like a farfetched idea. This is why social networking is an excellent solution. A person knows that their fellow co-worker is not more than a few clicks away. This ability to communicate quickly allows the team to have more trust in each other and allows them to work together at speeds that were previously not available.

It is no secret that team members need to communicate with each other to be as effective as possible. In some business environments, team members can be separated by levels of floors or even geographical distance. This is why a social networking platform is very important. This allows the team to work together even when they are not together. This ability allows some teams to be in the field while there are other members who stay at the home office to support them. This allows each person to do their jobs effectively and without fear of not having the right resources available at every turn.

Team members can also schedule meetings over the networks. These meetings allow a team to feel more connected because not only can they meet online but in person. Team members can also schedule lunches together to allow them to learn about each other and grow closer as units. This increases the effectiveness of both parties and gives them a reason to stay longer with a company than they would have normally. This is a massive plus when a business owner or a manager needs to increase the morale of their workers quickly.

The power of social networking for morale boosting purposes is well documented by current advertisements. It is hard to turn on the TV without seeing an ad for a wireless company that does not tout how social media program is very effective at bringing people together. One of the most famous commercials even has a team of people getting together for a going away lunch with another co-worker. There are also numerous commercials of employees sharing video of recent happenings around the office at high speeds. This is all made possible by the use of social networking inside a company.

If a company wants to raise morale quickly in the workplace, then they only need to implement a social networking program internally. This is an isolated internal system for employees only. This platform will bring the team together in ways that the business cannot imagine, as well as increasing the productivity of each team member within the system. Communication is very important for any relationship. Giving team members the ability to communicate with each other will allow them to develop deeper relationships that can be beneficial for all parties.

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Finding Your Place in an Online World: 3 Tips to Finding Your Community

It's easy to look around and see how technology has affected everything. Kids and adults attached to screens for information and entertainment. Our social circles used to all be in real life, but now they are more and more virtual. With all the help technology has given us, it seems we have less and less time to connect one on one.

It's important to have real friends and it's also become important to have friends who can support you virtually. You can connect with them at midnight when you're in your PJs and worrying about something or you can quickly connect while you're waiting for a flight at the airport.

There are all kinds of online groups for:

Parents Children Stepfamilies Employees Entrepreneurs Sports enthusiasts Animal enthusiasts Political enthusiasts Movie buffs Travel buffs History buffs Exercise buffs Spirituality Religion

And on and on it goes...

What these groups can do is take you from feeling like one tiny person in a mass of humanity to a person who can connect to other real people around a passion or issue. It's kind of like the difference between going to a huge mega-church where no one knows your name to becoming a part of a small group within that church. You can find friendship, fellowship, support when you need it, give support when someone else needs it, significance and so much more.

We've been part of different organizations who give support to entrepreneurs and small business owners. They've been great for getting feedback and ideas on what's working right now in business and for getting a different pair of eyes on what you're doing as a business and how you could improve. But not only those practical reasons are why we've become part of these groups that mostly interact online, we've formed lifelong friendships from these groups.

Here are 3 tips for finding online groups to support your life:

Try out a couple of tribes - Try out a couple of groups around the topic you most want help with or are passionate about. That way, you can see what the differences are and how you fit in and gel with the group. Not every group will be a fit, so don't get discouraged if your first try isn't a smashing success. Stay on the positive side - Always give your group members the benefit of the doubt. Some things can get "lost in translation" when you're sending emails or making comments on a forum. There's so much negativity online today, but you can steer clear of it by choosing to be a part of groups of like-minded people who are committed to making things better, rather than complaining and criticizing Stay connected - Make sure to go in from time to time and actually connect with your group members. It's easy to feel like you're in the "conversation" if you're getting everyone's emails and comments but be sure you're also contributing to the group.

You may be surprised at the online community you become a part of. Even if you aren't right in front of each other, these people can become trusted and supportive friends for your journey.

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